Writing for the Web 3.0

Writing for the Web 3.0 includes chapters on blogs and other personal sites, portfolio sites, and corporate webwriting. It also includes a CD-ROM with reference sites for webwriters and writing/editing exercises. This is the complete solution for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file.

This book will help you write prose that is as good as your code. It includes a convenient, easy-to-use webwriter’s style guide to step you through the rules governing abbreviations, biased terms, capitalization, compound words, and clichés. Exercises will help you practice your new Webwriting techniques, and critiques of real Websites will give you practical advice.

Writing for the Web 3.0 will help you to:

hook web surfers’ attention;
write informative, persuasive content;
develop content for corporate websites;
and edit your material for an international audience.

Whether you are creating a personal website, developing your company’s website, or publishing an e-zine, Writing for the Web 3.0 offers sound advice on writing within the framework of three principles: orient readers to your site; inform readers effectively; and prompt readers to take action so that you get the results you want.

A CD-ROM with exercises is included to help you practice webwriting techniques and critique other websites.

System Requirements:

MS Word or compatible software
CD-ROM drive
Microsoft Windows 95, 98, ME, 2000, XP, or NT4
Web browser version 5 or later

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About the author: Crawford Kilian is a veteran of the Internet who has been teaching and writing online since the 1980s. He has served as Writer in Electronic Residence for York University, designed his college’s first online writing courses, and runs a blog to help university students in China learn English. He teaches writing at Capilano College in North Vancouver, BC. Kilian has published 20 books and hundreds of articles in both print and electronic media.

Written by Crawford Kilian. Published by Self-Counsel Press, 2006.

Previous editions titled: Writing for the Web - Geeks’ Edition.


Catalogue No.	1-55180-738-6
Price	$21.95
Format	Softcover + CD-ROM
Pages	202
Language	English only

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This page last modified: November 9, 2006

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