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Start & Run a Retail Business, 2nd Edition
Start and Run a Retail Business, 2nd Edition    
Format Softcover + CD-ROM
Catalogue No. 978-1-55180-723-2
Pages 216
Language English only
Price $23.95
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Written by James E. Dion and Ted Topping.
Published by Self-Counsel Press, 2008.

Description:
  • create a competitive niche business
  • deliver on-brand service to your target customers
  • harness the full potential of today's retail technology
Recognizing just how much the retail business has changed over the years, authors James Dion and Ted Topping offer a different kind of how-to book, painting a clear picture of how an owner-operated retail business can thrive in today's competitive marketplace. They even help you to take the first concrete steps toward your dream.

Start and Run a Retail Business is as much a valuable guide for owner-operated retailers working now as it is for people just starting out. With a practical and real world approach, the authors describe in detail the major aspects of running a profitable business.

By examining retail from a customer's perspective — and focusing on the in-store experience — this book will help you meet the challenges of today's retail world head on.

Start and Run a Retail Business, 2nd Edition features chapters on:
  • the basics of retail
  • merchandising
  • buying
  • human resources
  • sales management
  • technology
  • customer service
  • the in-store experience
The companion CD-ROM contains forms, worksheets and questionnaires in MS Word format to help plan your business. The CD-ROM includes:
  • six-month merchandise plan
  • monthly maintained margin report
  • advertising plan
  • retail software checklist
  • store location calculator
  • sales associate interview guide
  • and much more.
System Requirements:
  • CD-ROM drive
  • MS Word or compatible word processor
  • A current web browser
  • MS Windows 95, 98, ME, 2000, XP, or NT4
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This page last modified: September 16, 2008
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