Pricing Strategies for Small Business

FEDERAL
PUBLICATIONS
INC.

Pricing Strategies for Small Business


	Format	Softcover
	Catalogue No.	978-1-55180-797-3
	Pages	198
	Language	English only
	Price	$18.95

Written by Andrew Gregson, BA, MA, MSc (Econ).
Published by Self-Counsel Press, 2008.

Description:

Loaded with illustrative examples, Pricing Strategies for Small Business explains many strategies in detail and offers step-by-step options for your type of business. There is no "one-size-fits-all" pricing strategy, so business owners need to consider all the options.

Small business owners are frequently faced with challenging pricing dilemmas. Should you give Bob a better deal than Joe? Should you jack up your prices in one big jump, or frequently in smaller increments? If you raise prices by $1.00, will you make more money, or will you lose money because customers will go elsewhere? Pricing can make or break a small business.

This book shows you step-by-step how to choose the right prices for your products and services, and covers the following topics:

How to know if your prices are right
Typical pricing methods in use today
Value-driven pricing
Psychological pricing
Price skimming
Penetration pricing
Cost plus markup
Multiple unit pricing
and much more.

Whether you’re an experienced business owner or a beginner, contractor or retailer, Pricing Strategies for Small Business offers different approaches to pricing your product or service to help you maximize your profits and keep your business going strong.

Pricing Strategies for Small Business is part of Self-Counsel Press’s "Numbers 101 for Small Business", a best-selling series of easy-to-understand guides for small-business owners, covering such topics as bookkeeping, analyzing and tracking financial information, starting a business, growing a business, and exiting a business.

Also available from the "Numbers 101 for Small Business" series:
Bookkeepers’ Boot Camp: Get a Grip on Accounting Basics
Finance & Grow Your New Business: Get a Grip on the Money
Financial Management 101: Getting a Grip on Your Business Numbers
Financing Your Business: Get a Grip on Finding the Money
Marketing in the New Media

Price and availability subject to change. Shipping and applicable taxes extra.
Questions about this product? Please e-mail us.
This page last modified: July 17, 2009

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