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Marketing in the New Media

Marketing in the New Media    
Format Softcover
Catalogue No. 1-55180-731-9
Pages 162
Language English only
Price $22.95
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Written by Holly Berkley.
Published by Self-Counsel Press, 2007.


Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere. Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Using new media is absolutely essential to "close the sale" and get the consumer to take action in a measurable way.

Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media is intimidating. By giving case studies of companies that combined television, radio, and/or print with new media marketing, and showing exactly how people are using the latest technologies, author Heather Berkley explains how to analyze your online customer behaviors on a deeper level.

Learn how to:
  • unlock the secrets of successful website design
  • break into social network sites
  • get high rankings in today’s top search engines
  • form a personal relationship with your customers with e-newsletters
  • sponsor podcasts, video files, and video games
  • explore the world of mobile marketing (via text messages on cell phones).
Marketing in the New Media is part of Self-Counsel Press’ "Numbers 101 for Small Business", a best-selling series of easy-to-understand guides for small-business owners, covering such topics as bookkeeping, analyzing and tracking financial information, starting a business, growing a business, and exiting a business.

About the author: Holly Berkley is a website producer and Internet marketing consultant with more than 10 years of experience. Her Internet marketing company, Berkley Web Strategies, recently merged with a top hosting and technology company to form Vantage Internet Services where Holly is now the CEO and director of Internet marketing.

Also available from the "Numbers 101 for Small Business" series:
Finance & Grow Your New Business: Get a Grip on the Money

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This page last modified: October 15, 2010

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