Marketing in the New Media
Written by Holly Berkley.
Published by Self-Counsel Press, 2007.
| Marketing in the New
Media shows business owners and marketing professionals how to combine
traditional advertising with Internet and mobile marketing to deliver an
effective marketing message anytime, anywhere. Companies today can no longer
ignore incorporating elements of new media in their marketing campaigns. Using
new media is absolutely essential to "close the sale" and get the consumer to
take action in a measurable way.
Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media is intimidating. By giving case studies of companies that combined television, radio, and/or print with new media marketing, and showing exactly how people are using the latest technologies, author Heather Berkley explains how to analyze your online customer behaviors on a deeper level.
Learn how to:
About the author: Holly Berkley is a website producer and Internet marketing consultant with more than 10 years of experience. Her Internet marketing company, Berkley Web Strategies, recently merged with a top hosting and technology company to form Vantage Internet Services where Holly is now the CEO and director of Internet marketing.
Also available from the "Numbers 101 for Small Business" series:
Finance & Grow Your New Business: Get a Grip on the Money
|Price and availability subject to change.
Shipping and applicable taxes extra.
Questions about this product? Please e-mail us.
This page last modified: October 15, 2010
|Business main page|
|What's New · Home · Search · Books on Canada · Canadian Maps and Charts · Ordering · Contact Us|
©Federal Publications Inc., 1998 - 2011
425 University Avenue, Ste. 401, Toronto, Ontario, Canada M5G 1T6
Phone: (416) 860-1611 or toll-free 1-888-433-3782 · E-mail: firstname.lastname@example.org