Marketing Your Product, Fourth Edition
|Format||Softcover + CD-ROM|
|Price on sale||$16.95 (reduced from $24.95)|
Written by Donald Cyr and Douglas Gray.
Published by Self-Counsel Press, 2003.
|Marketing is more than just advertising; it helps you decide if
you are developing the right product for the right target market and using the
right media and distribution methods.
Marketing Your Product explains how a company can carve a niche for its products in today's competitive consumer environment. It describes customers' buying impulses, how products satisfy those impulses, how to inform customers about your product, and what it takes to get your product to consumers.
Marketing Your Product answers questions such as:
|Price and availability subject to change.
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This page last modified: October 26, 2010
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