Market Research Made Easy, 3rd Edition
|Format||Softcover + CD-ROM|
Written by Don Doman, Dell Dennison and Margaret Doman.
Published by Self-Counsel Press, 2006.
|Market research is vital if
you want to stay in touch with your industry and your customers. Whether you
are starting a new business, launching a product, setting a marketable price
point, or simply trying to increase your market share, market research can tell
you what you need to know. A successful business cannot do without research.
Market research is not the exclusive province of high-priced professonals. It
is simply a process of asking questions or finding existing information about
the market, your competition, and potential customers.
Market Research Made Easy has been expanded and updated. It will lead you through the process of planning, implementing, and analyzing market research for your company. With this guide in hand, you can easily carry out the market research you need to point you toward successful ventures and away from disastrous ones.
Market Research Made Easy answers questions such as:
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This page last modified: April 21, 2011
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