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I Know That Name! The People Behind Canada's Best Known Brand Names from Elizabeth Arden to Walter Zeller

Every day, Canadians buy groceries at Sobey's, develop film at Black's, or grab a coffee at Tim Horton's without giving it a second thought. These brands are in our lives and in the public eye. We're familiar with the names, but what do we really know about the people who lie behind them? I Know That Name! will answer these questions for you. It's full of fun facts, intriguing trivia, and engrossing explorations of more than one hundred Canadian men and women who beat the odds to become household names, including Timothy Eaton, Laura Secord, and J.L. Kraft.

They are names most of us recognize but can't put a face to. Where did these people grow up? What was the inspiration for the businesses, services and products that have found their way into the lives of generations of Canadians? These are fascinating stories about dozens of remarkable Canadians who put Canada on the map with their creativity, intelligence, innovation, and sheer drive, often against incredible odds.
I Know That Name!
The authors have won several awards and have written the best-selling books The Great Canadian Book of Lists, The Great Canadian Trivia Book, and Whatever Happened To...? Catching Up with Canadian Icons.

Written by Mark Kearney and Randy Ray. Published by Dundurn Press, 2002.
   
Catalogue No. 1-55002-407-8
Price $22.99
Format Softcover
Pages 312
Language English only
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This page last modified: December 6, 2006

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