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FEDERAL PUBLICATIONS INC. |
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What Canadians Think About Almost Everything |
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| Format | Softcover | |
| Catalogue No. | 0-385-65985-7 | |
| Pages | 276 | |
| Language | English only | |
| Price | $14.95 (reduced from $22.95) | |
Written by Darell Bricker and John Wright of Ipsos-Reid. Published by Doubleday Canada, 2005. Description: |
| A national brain scan!
What Canadians Think About Almost Everything is the inside story of who
we Canucks really are and what we really think — and what our beliefs and
behaviour mean for Canada’s future. Here’s a book that probes what’s going in the big fat collective skull of 32 million Canadians. What Canadians Think is based on hard statistics that add up to the inside story of what Canadians like, what they don’t like, what they believe, what they don’t believe, what they’re not sure of. You want to know who we are and what we’re becoming? Follow this written trail. Words and numbers get you to the pot of gold. Focusing on the concentric worlds in which we live — home and work, community, nation, and world — two of Canada’s top statistical analysts, Darrell Bricker and John Wright of Ipsos-Reid, go sleuthing. These guys dig into relationships. They look at marriage and morals and drinking and drugs. They delve into power, politics, and parenting. Sex and stress. Death and taxes. No one knows Canada better than Ipsos-Reid, and this book puts their research at your fingertips. Both light-hearted and rigorously detailed, What Canadians Think is fascinating reading for anyone. Whether you’re a marketing executive, or just someone who’s curious about the neighbour around the corner, you won’t put it down. |
| Price and availability subject to change.
Shipping and applicable taxes extra. Questions about this product? Please e-mail us. This page last modified: December 17, 2009 |
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