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Social HR

(HR Guide Series)
Social HR    
Format Softcover
Catalogue No. 978-0-7798-2860-9
Pages 152
Language English only
Price $65.00
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Written by Harpaul Sambhi.
Published by Carswell, 2011.

Description:
Social HR is an HR strategy that uses social media, from Facebook to LinkedIn to YouTube to blogs, to enhance productivity within an organization, build an organization's brand and attract top talent.

The goal of this book is to provide you with the insight to build a Social HR initiative for your organization, making use of current social networking sites but also being flexible enough to adapt to any future sites that spring up and become all the rage with online users.

For Social HR to truly be effective, you have to understand why you want to use social media and how it can help you fulfill your HR strategy, which should be tied to the organization's overall business strategy. Many corporations fail due to a lack of purpose and understanding of a particular social network.

But no Social HR strategy will work unless you first understand the principles of in-person networking. You have to listen to your end-users, whether they are potential candidates, employees or alumni. You need to find out what they want, what their pain points are, and how you can meet their needs. You need to provide that value in order to really harness the power of social media and succeed online.
Contents:
  • Introduction
  • Common Concerns About Social Media
  • The Professional and Personal Blur
  • Legal
  • Social Strategy for Social HR Initiatives
  • Recruitment and Branding
  • Leadership Development
  • Diversity
  • Labour Relations
  • Glimpse into the Future of HR and Social Media
About the author: Harpaul Sambhi is considered to be one of North America's leading experts in professional and social networks and technology for the HR and communication industries. Harpaul is the Founder and Chief Executive Officer of Careerify Corp., a leader in developing social media applications and consulting on social media for the Human Resources and Talent Management industries. Harpaul has managed several projects for a wide range of Fortune 500 private sector organizations, as well as numerous public, not-for-profit, and smaller private sector organizations. A frequent speaker at conferences such as the HRPA, HRIA, HRMAM and the Recruitment Innovation Summit, Harpaul's innovation, passion and engaging keynotes captivate, engage and entertain audiences around the world. He obtained a Bachelors of Applied Science in Electrical Engineering from the University of Waterloo.

  
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