Lessons From the Edge
Survival Skills for Starting and Growing a Company
Written by Jana Matthews and Jeff Dennis.
Published by Oxford University Press, 2003.
|Entrepreneurs often struggle with many aspects of business:
planning company growth, creating a company vision, recruiting, leading, and
managing people, and financing, as well as personal costs.
In Lessons from the Edge, over 50 business owners and entrepreneurs offer a wealth of real-life stories--in their own words--that provide rare insights on keeping a company healthy and growing.
Lessons from the Edge is a unique collection of first-person accounts by entrepreneurs who describe their mistakes in business and the lessons they have learned as a result. The stories cover a wide range of experiences from the trials and tribulations of partnerships, to the loss of key customers, theft, finding and retaining employees, and the personal cost of living on the edge. The authors have drawn on interviews with over 50 entrepreneurs, all of whom are under 45 years of age and are founders or presidents of companies with revenues over $1million and growing rapidly. They volunteered to share their stories, describing why they lost or almost lost their companies, what they did wrong, and the lessons they have learned.
This instructive and inspiring book brims with lessons for all business owners about courage, persistence, and survival. An essential read for both established and prospective entrepreneurs.
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This page last modified: September 12, 2003
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