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Marketing Your Product, Fourth Edition

Marketing Your Product    
Format Softcover + CD-ROM
Catalogue No. 1-55180-394-1
Pages 180
Language English only
Price on sale $16.95 (reduced from $24.95)
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Written by Donald Cyr and Douglas Gray.
Published by Self-Counsel Press, 2003.


Marketing is more than just advertising; it helps you decide if you are developing the right product for the right target market and using the right media and distribution methods.

Marketing Your Product explains how a company can carve a niche for its products in today's competitive consumer environment. It describes customers' buying impulses, how products satisfy those impulses, how to inform customers about your product, and what it takes to get your product to consumers.

Marketing Your Product answers questions such as:
  • What is marketing?
  • How do you plan a marketing strategy?
  • How do you do your own market research?
  • How do you develop your product to suit the market?
  • Which media should you use to market your product?
  • Why do people choose one product over another?
  • How do you price to sell?
  • How can you use the Internet to market your product?
  • What should you know about global marketing?
  • What legal considerations must you be aware of?
This edition comes with numerous bonus forms to get you started and keep you organized. All forms are included on CD-ROM in MS Word and Adobe Acrobat PDF formats.

System Requirements:
  • CD-ROM drive
  • MS Word or compatible word processor that can read .doc files
  • MS Windows 95 or later or MS Windows NT version 4 with Service Pack 3
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This page last modified: October 26, 2010

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