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Market Research Made Easy, 3rd Edition

Market Research Made Easy, 3rd Edition    
Format Softcover + CD-ROM
Catalogue No. 1-55180-676-2
Pages 146
Language English only
Price $19.95
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Written by Don Doman, Dell Dennison and Margaret Doman.
Published by Self-Counsel Press, 2006.


Market research is vital if you want to stay in touch with your industry and your customers. Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase your market share, market research can tell you what you need to know. A successful business cannot do without research. Market research is not the exclusive province of high-priced professonals. It is simply a process of asking questions or finding existing information about the market, your competition, and potential customers.

Market Research Made Easy has been expanded and updated. It will lead you through the process of planning, implementing, and analyzing market research for your company. With this guide in hand, you can easily carry out the market research you need to point you toward successful ventures and away from disastrous ones.
Market Research Made Easy answers questions such as:
  • When should I do my market research?
  • Where can I find the data I need?
  • Who are my best survey subjects?
  • How do I design a market research questionnaire?
  • Why should I use brainstorming sessions and focus groups in my research?
  • Where can I rent a mailing list?
  • When do I need to hire a professional?
  • How do I analyze the data I find?
  • How can I use the Internet for research?
All of the forms in Market Research Made Easy are included on the CD-ROM in MS Word and PDF formats for use on a Windows-based PC.

System Requirements:
  • CD-ROM drive
  • MS Word or compatible word processor
  • A current web browser
  • MS Windows 95, 98, ME, NT4, 2000, or XP
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This page last modified: April 21, 2011

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