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Made You Look: How Advertising Works and Why You Should Know

Made You Look          
Format Hardcover OR Format Softcover
Catalogue No. 1-55037-815-5   Catalogue No. 978-1-55037-814-6
Pages 116   Pages 116
Language English only   Language English only
Price $24.95   Price $16.95
  Add to Cart     Add to Cart

Written by Shari Graydon.
Published by Annick Press, 2003.


A kids’ survival guide to advertising.

Advertising is everywhere today. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages?

In Made You Look, media maven Shari Graydon offers an intriguing exploration of advertising’s inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads come from, where they're going, and how they work.

Bursting with real-life examples of compelling ad campaigns, thought-provoking “Try This at Home” activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.
“I love Shari Graydon's book. It's charming, edifying, sophisticated, subtle, and delightful, all at once—a tall order. What a splendid antidote for oversaturated eyeballs and eardrums!” – Todd Gitlin, Professor of Journalism and Sociology, Columbia University
Made You Look is an empowering self-defence kit. Graydon strikes just the right tone: direct and upbeat … From the slyly tongue-in-cheek cover to the lively magazine format illustrated by Warren Clark's energetic cartoons, Made You Look draws readers in using the same techniques it examines … user-friendly notes and a good index point the way for kids to track down more information and stay media-alert.” – Quill and Quire
Intended for children 8 + years.

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This page last modified: April 26, 2011

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