The Guidelines for Consumer Protection in the Context of
Electronic Commerce are designed to help ensure that consumers are no less
protected when shopping on line than they are when they buy from their local
store or order from a catalogue. By setting out the core characteristics of
effective consumer protection for on-line business-to-consumer transactions,
the Guidelines are intended to help eliminate some of the uncertainties
that both consumers and businesses encounter when buying and selling on
line. The Guidelines reflect existing legal protections available to
consumers in more traditional forms of commerce. Their aim is to encourage:
- fair business, advertising and marketing practices
- clear information about an on-line business's identity, the
goods or services it offers and the terms and conditions of any
transaction
- a transparent process for the confirmation of transactions
- secure payment mechanisms
- fair, timely and affordable dispute resolution and redress
- privacy protection
- consumer and business education
Bilingue. Published by the Organization for Economic
Co-operation and Development, 2000. 932000023P $32.00
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