Getting Publicity, 3rd Edition
Written by Tana Fletcher and Julia Rockler.
Published by Self-Counsel Press, 2000.
| If you'd like to know all the inside secrets for attracting
publicity to your business, your association, or yourself, you need this book.
Step-by-step instructions illustrate just what it takes for any enterprise to
generate media attention.
The authors, both award-winning journalists, show how you can make the most of every opportunity for free coverage in print, broadcast, and Internet media.
From newspaper articles to radio interviews, from television appearances to the World Wide Web, this expanded and updated edition includes all the advice you need to sparkle in the publicity spotlight. Aimed specifically at individuals and organizations whose ambitions are bigger than their bankrolls, Getting Publicity emphasizes low-cost, do-it-yourself promotional strategies, and is filled with inexpensive and practical tips for capitalizing on the power of publicity.
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This page last modified: June 2, 2003
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