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Getting Publicity, 3rd Edition

Getting Publicity, 3rd Edition    
Format Softcover
Catalogue No. 1-55180-312-7
Pages 207
Language English only
Price $19.95

Written by Tana Fletcher and Julia Rockler.
Published by Self-Counsel Press, 2000.


If you'd like to know all the inside secrets for attracting publicity to your business, your association, or yourself, you need this book. Step-by-step instructions illustrate just what it takes for any enterprise to generate media attention.

The authors, both award-winning journalists, show how you can make the most of every opportunity for free coverage in print, broadcast, and Internet media.

From newspaper articles to radio interviews, from television appearances to the World Wide Web, this expanded and updated edition includes all the advice you need to sparkle in the publicity spotlight. Aimed specifically at individuals and organizations whose ambitions are bigger than their bankrolls, Getting Publicity emphasizes low-cost, do-it-yourself promotional strategies, and is filled with inexpensive and practical tips for capitalizing on the power of publicity.

  • Becoming your own publicist
  • Putting together a publicity plan
  • Creating publicity opportunities
  • Understanding the media
  • Preparing publicity materials
  • Announcing a new product
  • Mastering the media interview
  • Writing and public speaking
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This page last modified: June 2, 2003

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