Marketing Your Service, Fourth Edition
|Format||Softcover + CD-ROM|
Written by Jean Withers and Carol Vipperman.
Published by Self-Counsel Press, 2003.
|To effectively sell your service business, you must let people
know that you exist and that you are better than your competition - in other
words, you need to market. However, owners of service businesses are often
inexperienced in marketing and unsure how to promote themselves in a
This book explains how to develop a marketing plan that will work for any service business - from law firms and dental practices to hair salons and auto repair shops. Whatever your business, it will profit from expanding your market.
The authors, who are both consultants to service businesses, have provided over 30 worksheets to help you develop your own specific marketing plan based on the program they describe. All the worksheets are available for you on the enclosed CD-ROM.
This book answers the following questions and more:
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This page last modified: August 7, 2003
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