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Marketing Your Service, Fourth Edition

Marketing Your Service, Fourth Edition    
Format Softcover + CD-ROM
Catalogue No. 1-55180-395-X
Pages 152
Language English only
Price $24.95

Written by Jean Withers and Carol Vipperman.
Published by Self-Counsel Press, 2003.


To effectively sell your service business, you must let people know that you exist and that you are better than your competition - in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional manner.

This book explains how to develop a marketing plan that will work for any service business - from law firms and dental practices to hair salons and auto repair shops. Whatever your business, it will profit from expanding your market.

The authors, who are both consultants to service businesses, have provided over 30 worksheets to help you develop your own specific marketing plan based on the program they describe. All the worksheets are available for you on the enclosed CD-ROM.

This book answers the following questions and more:
  • How does marketing a service differ from marketing a product?
  • How do you prepare for marketing?
  • Where can you find information about potential clients?
  • Can you use the Internet to effectively market your services?
  • What should you know about your competition
  • How do you establish desirable and realistic goals?
  • What strategies of pricing and promotion will work best for you?
  • How do you develop and implement an action plan for marketing?
This edition comes with numerous worksheets to get you started and keep you organized, all included on CD-ROM.

System Requirements:
  • CD-ROM drive
  • MS Word or compatible word processor that can read .doc files
  • MS Windows 95 or later or MS Windows NT version 4 with Service Pack 3
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This page last modified: August 7, 2003

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