Look Before You Leap:
| Look Before You Leap: Market Research Made Easy will help
any company get the maximum mileage out of every marketing dollar. It shows,
step by step, how to conduct a simple yet effective market study that will tell
a company exactly who its customers are (or will be), and help it make wise
decisions about pricing, store location, product packaging, advertising, and
the best ways to win customers and combat the competition. Readers learn how to
dig up important data by making a few well-placed phone calls or spending as
little as an afternoon at the library. The book also shows how to gather
secondary information from government publications, directories, trade
journals, and even the Yellow Pages
Written by Don Doman, Dell Dennison, and Margaret Doman. Published by Self-Counsel Press.
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Last modified: April 28, 2000
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