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Business Plans for Canadians for Dummies

Business Plans for Canadians for Dummies    
Format Softcover
Catalogue No. 978-0-470-15420-5
Pages 378
Language English only
Price $29.99
 

Written by Paul Tiffany, Steven D. Peterson, and Nada Wagner.
Published by John Wiley & Sons Canada, Ltd., 2008.

Description:

Build a winning business plan with expert tips and strategies.

Creating a great business plan is the first and most vital step to business success. Packed with Canadian resources and anecdotes, this friendly guide takes you through the planning process. From scoping out the competition to planning for growth, this book is your ultimate reference for determining and meeting your business goals.

Learn how to:
  • analyze your industry and track your competitors' actions
  • create a clear, precise mission statement
  • differentiate your business from the competition
  • perform market research and identify your customers' needs
  • forecast your cash flow and understand budgeting and finances
Included are Canadian examples from inspirational success stories to cautionary tales.

About the authors:
Paul Tiffany, PhD., is a Senior Lecturer at the Haas School of Business, University of California, Berkeley, and an Adjunct Professor of Management at the Wharton School, University of California. Steven Peterson, PhD., is the founder and CEO of Strategic Play, a managing training company. Nada Wagner, MBA, is a business consultant, Principal of Next Wave Marketing Inc., and an instructor at The Business School, Humber Polytech in Toronto.

 
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This page last modified: September 11, 2008

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