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Bricks to Clicks: e-Strategies that will Transform Your Business

Considering the wealth of opportunity the Internet offers, what is the best starting point? How do you stage e-business transformation activities for your company so that you can rapidly seize and maintain a competitive advantage? These questions plague most of today's managers.
In Bricks to Clicks industry expert and author Ed McMahon walks you through the process of moving from a bricks-and-mortar organization to a thriving on-line business. He'll show you how to prioritize and plan your organization's e-business initiatives and create a comprehensive e-business transition plan.
Bricks to Clicks will help you craft an approach that's as unique as your business.
Written by Ed McMahon. Published by Stoddart Publishing Company, 2000.
0-7737-3254-3 $32.95
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Last modified: October 23, 2000

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