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B2B Canada

Electronic commerce is revolutionizing the way we do business and one of the hottest sectors is B2B (business-to-business) e-commerce. In B2B Canada authors Matthew Friedman and Marlene Blanshay demystify the language, outline the technologies, and explain what every business needs to know to take advantage of this hyper-growth in electronic commerce. Drawing on the experience of Canadian and American organizations, the authors take you through the explosive rise of B2B, identifying real-world strategies, pitfalls, and experiences.
B2B Canada helps readers understand the business case and rationale for business-to-business e-commerce.
Written by Matthew Friedman and Marlene Blanshay. Published by Macmillan Canada, 2000.
Catalogue No. 0-7715-7707-9
Price $42.99
Format Hardcover
Pages 320
Language English only
Price and availability subject to change. Shipping and applicable taxes extra.
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Last modified: December 6, 2000

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